SpudBros are set to bring their TikTok-viral dishes to Colne today (August 11) as a new Expresss site is set to open - and you could get your hands on a free spud.
SpudBros, which has five million followers ok TikTok, is launching a SpudBros Express site in partnership with Taster and EG On The Move.
The new branch will open at Silk Way Business Park, Whitewalls Drive, next door to where a new M&S Foodhall was approved last week.
The first 100 customers through the door will get a free jacket potato.
Jacob Nelson, co-founder of SpudBros currently living in Darwen, said: "Every new opening is a massive moment for us, but it's especially exciting to bring SpudBros Express to Colne.
"Partnering with Taster and EG On The Move is allowing us to bring our food to even more people in places they wouldn't normally expect to find us.
"We can't wait to welcome the people of Colne through the doors and, as always, treat the first 100 customers to a free spud."
The brand will give away a free spud to the first 100 customers from 12pm on opening day.
SpudBros began in 1955 with a hot potato cart on Preston’s Flag Market.
Today, it is run by brothers Jacob and Harley Nelson.
They have built a digital following of more than five million TikTok fans.
The SpudBros Express launch in Colne is part of a wider national expansion.
The company plans to open 30 new roadside locations over the next three years.
This success comes through a partnership with fuel station retail group EG On The Move and Taster, the European leader in creator-led food brands.
SpudBros has already opened Express sites in London, Sheffield, Portsmouth, Edinburgh, and forecourts in Blackburn, Chepstow, Nottingham, and more.
Each site serves a menu including the Tram Classic, topped with garlic butter, three-cheese mix, beans, crispy onions and Tram Sauce.
Other favourites include the Spudfather, with chilli con carne, tuna coleslaw and bolognese, and a build-your-own option.
SpudBros Express locations are designed for high-traffic areas.
They offer hot, fully loaded jacket potatoes in minutes, targeting commuters and travellers throughout the day.
A newly launched breakfast menu aims to make the format a convenient option morning through night.
Boyd Baptist Wahr, head of strategic operations at Taster, said: "SpudBros has built one of the UK's most exciting creator-led food brands by combining an exceptional product with an incredibly engaged community.
"Together with EG On The Move, we're transforming that digital success into a scalable national retail business, making SpudBros accessible to millions more customers.
"Colne represents another important milestone in our rollout, and we're excited to continue accelerating the brand's expansion across the UK."
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Zuber Issa, chief executive of EG On The Move, said: "We're delighted to welcome SpudBros Express to Colne as we continue investing in our food-to-go offering across the EG On The Move network.
"Our customers are increasingly looking for fresh, high-quality meals that are quick, affordable and full of flavour, and SpudBros delivers exactly that."
The new SpudBros Express in Colne will open from 11am to 9pm Sunday to Thursday and 11am to 10pm on Fridays and Saturdays.
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