Blackpool has been named the 'second-best spot in the UK' for a winter break.
The study by Hot Tub Breaks assessed towns and cities based on factors like hotel prices, average snowfall, and Instagram popularity.
Blackpool scored highly for its affordability, with the average hotel room costing £72.18 per night and a three-course meal for two priced at £45.
The seaside town's beaches were also noted as a winter attraction.
Charlie Howes, director of Hot Tub Breaks, said: "While it may be tempting to escape the cold weather, it can be costly or require too much time off work for many people.
"UK winter getaways are the best way to escape from the humdrum of everyday life while enjoying new surroundings and embracing the seasonal chill.
"They're particularly enjoyable in January, when you may be feeling the loss of excitement and relaxation that often comes with the festive season.
Edinburgh took the top spot, while Glasgow, Manchester, and Birmingham completed the top five.
Mr Howes said: "There are many magnificent towns and cities to choose from, and you are likely to have a wonderful time with friends or family wherever you go.
"However, some areas may be more appealing than others, especially if affordability or atmosphere are important factors for you.
"Many of the top spots are situated in the North due to their inexpensive hospitality and striking natural surroundings.
"Regardless of whether you’re booking a quick weekend break, a week-long excursion, or something in between, there's something for everyone in these wonderful cities."
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