A Burnley-based mental health organisation has partnered with a brewery to craft a special beer.
Mental health organisation Six Connections and Burnley’s Moorhouse’s Brewery have partnered to craft Ask Twice, a beer designed to encourage open conversations about mental health.
This initiative pays tribute to the memory of those who have died after mental health battles and aims to break the silence and stigma by starting the conversation early, well before it gets to that crisis point.
It is an organisation that extends beyond traditional well-being support, fostering a culture where lifesaving ‘real talk’ about mental health happens naturally, in relatable spaces, with people who know you best.
Six Connections founder, Dave Scholes, said: “‘Ask Twice is more than just a beer.
"It is a conversation starter, encouraging people to talk about how they are feeling, in the good times as well as the not so good.
“We all know we need these conversations from time to time, but often do not start them.
"Encouraging supportive chat in normal places like the pub, allows everyone to feel more comfortable and support their mates. These conversations will save lives.
“With the backing of Moorhouse’s Brewery, we are taking our message into bars and homes. A trusted product carrying a vital message seems like the perfect connection to us.”
Moorhouse’s highlights this partnership with Six Connections as being rooted in shared values and a commitment to social responsibility.
Lee Williams, managing director of Moorhouse’s, said: “We know these conversations can start anywhere, including over a beer, and with Dave’s drive to empower people to get talking, this was just such a natural fit.
It is all about raising awareness - and if just one person is helped through this partnership, it will have been worthwhile.”
'Ask Twice' beer is a modern bitter with a 3.8 per cent alcohol by volume, rich amber hue, and an inviting taste profile featuring tangy pink grapefruit, dried fruits, and sweet caramel malt.
The beer will be available nationally as part of the Wetherspoons Spring Beer Festival from March 6 to 17, leveraging Wetherspoons' extensive reach to champion the cause of mental health awareness and the vital importance of checking in with one another.
Each bar pump clip, bottle and drip mat will feature a QR code that leads to a dedicated online Six Connections support page, offering guidance on starting conversations about this important topic.
The beer will also be featured at the Wigan Beer Festival from February 29 to March 2, and Lancaster Beer Festival from March 7 to 9, alongside featuring on bars throughout March across the North-West that are supplied by Moorhouse’s, plus on sale through moorhouses.co.uk.
Contributions from each sale will be donated to Six Connections to ensure that together, they can work to beat the stigma surrounding mental health.
Following the launch, Six Connections will continue to drive the conversation forward with comedy nights across Lancashire venues, with full details to be announced.
In celebration of the 'Ask Twice' beer launch, Six Connections and Moorhouse’s Brewery are hosting an exclusive prize giveaway in which, participants can win a collection of branded merchandise and beers.
Entries can be made between March 1 and 31.
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