Blackburn marketing agency partners with AI platform

Ahmed Patel and Usman Bagas <i>(Image: Burne and Royce)</i>
Ahmed Patel and Usman Bagas (Image: Burne and Royce)
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A Blackburn digital marketing agency has announced an exciting new partnership with an award-winning AI-digital marketing platform. 

The partnership between Burne and Royce and Insider will bring AI-driven personalisation experiences to clients in and across Lancashire, enabling businesses to connect customer data across channels and systems, predict their future behaviour with an AI intent engine, and individualise customer experiences. 

Burne and Royce hopes to lead the way across the North West in bringing next-generation AI-driven marketing for businesses, and through the agency, marketers and businesses will benefit from enhanced customer experiences across channels such as web, app, web push, email, SMS, and messaging apps (WhatsApp, Facebook Messenger, RCS).

The platform enables businesses to seamlessly connect together every single customer interaction to build a clear picture of a customer’s behaviours, interests, needs, and preferences while also harnessing the power of data and AI to build relevant, targeted campaigns that predict customer behaviours and deliver results at scale.

Usman Bagas, founder of Burne and Royce, said: “We are thrilled to partner with the industry's leading platform for AI-driven omni-channel experiences and personalisation software. 

“We believe this will enhance our position as industry leaders, and enable us to provide an enhanced digital marketing service to all our clients and take e-commerce and retail businesses to next generation AI driven marketing.”

Burne and Royce is a fast-growing team of digital experts, founded by Usman Bagas and Ahmed Patel, with more than 20 years of experience across the industry. 

Their services include branding and web design, conversion optimisation, traffic acquisition, online reputation management and business process optimisation, and the company has worked with a number of well-known brands and companies across the region. 

Insider was recently recognised as being one of the top 50 companies, in the G2 Best Software Awards and counts Puma, Coca-Cola, Samsung and Lexus as just some of its clients. 

Disney Yapa, UK commercial director for Insider, said: “We couldn’t be happier to welcome Burne and Royce to our partner network.

“We strongly resonate with Burne and Royce’s outcome-driven and customer-centric approach, and can’t wait to bring the combined value to our customers.”

For more information, or to find out more about Burne & Royce, please visit: https://www.burneandroyce.co.uk/

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