An East Lancashire company director says she hopes to champion the cause of “women supporting women” as part of her new role.

Charlotte Knowles, who has become well known as a director of Darwen-based Elektec, now part of Greenarc, has been appointed a Prince’s Trust Ambassador and hopes to use her platform for this very purpose.

The Prince’s Trust is a deeply personal cause for Charlotte thanks to the support it gave her husband Carl when he first decided to start his own business.

She said: “When the Prince’s Trust asked me to become an ambassador, I was thrilled.

“Being able to actively contribute to positive change is something I have always been passionate about.

Lancashire Telegraph: Charlotte and Carl meeting the then Prince Charles last yearCharlotte and Carl meeting the then Prince Charles last year (Image: Greenarc)

“It’s a privilege for me to give back to an organisation that has played such a pivotal role in my own journey, and I eagerly anticipate the exciting path this opportunity will lead me down.”

Since being taken over by Greenarc, Charlotte has continued as an Elektec director and hopes that her and Carl’s success story will serve as a powerful example of the positive change the Prince’s Trust can make to people’s lives.

Lancashire Telegraph: Matthew Crockett managing director of Greenarc, Charlotte Knowles, Chris Bingham chairman and CEO of Greenarc and Carl KnowlesMatthew Crockett managing director of Greenarc, Charlotte Knowles, Chris Bingham chairman and CEO of Greenarc and Carl Knowles (Image: Greenarc)

Having come through the pandemic together, the company represents a major Lancashire success story.

But Charlotte’s influence in the community has gone far beyond the business world in recent years, including charity fundraising and work with Blackburn Rovers FC to help create new artwork at Ewood Park.

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Now, in her role as a Prince’s Trust Ambassador, Charlotte says that she hopes to embody the spirit of “women supporting women,” and to help ensure that young women in East Lancashire and beyond who may be facing adversity have the same opportunities that she and Carl had.

Supporting other women is a role she knows very well, having previously spoken out into encouraging girls to consider careers in the construction industry and other STEM sectors.

The organisation mainly focuses on helping to offer opportunities and break down barriers for young people between the ages of 11 and 30, and inspire future generations.

With her business and charity background backing her up, Charlotte hopes to do exactly this in her new ambassadorial role.