A bed store has reported a seven per cent rise in sales in comparison to last year.
Accrington-based Bensons for Beds today reported a rise in sales for the last three months of 2022, which it said is driven by investment in its stores and online platform and following leadership changes made in the summer.
Like-for-like sales in the quarter to December 31 rose by seven per cent compared to the same period a year earlier, despite the cost of living crisis.
Across the quarter, Bensons saw a 41 per cent growth in online sales, with digital transactions now running at double pre-pandemic levels.
The quarter also saw an encouraging early performance from eve Sleep which Bensons acquired in October.
Bensons relaunched the evesleep.co.uk website just two weeks after acquiring the brand, in time for the peak sales season.
Following the opening and relocation of 18 stores in the previous 12 months, Bensons was trading from 168 stores by the end of 2022.
It has set out its goal of growing the network to 180 to 190 stores over the next two years.
During 2022, Bensons’ continued investment in its digital capability included the rollout of a new customer data platform, across digital and physical channels to improve conversion and customer acquisition.
There have also been significant developments in Benson's overall platform to enhance performance and improve customers’ pre-purchase experience.
Chief executive Nick Collard said: “Our performance over the quarter provides a good indication that our investments across the business are beginning to bear fruit.
“We have made big steps towards our goal of becoming a market-leading omnichannel retailer reflected in the rise in sales at an important time of the year.
"Although we expect the market to remain challenging, we remain well-placed to navigate the year ahead.
“I’d like to thank the dedication and hard work of all our colleagues as we continue to transform the business as we invest online, in stores and in our ranges.”
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