A national bakery store which is headquartered in Blackburn says it has amended allergy advice online following a compliant.

The discrepancy was raised when a customer who bought Cinnabon products says she was ‘horrified’ to find no fish allergy details were listed before she placed the order.

Trading Standards said it has been working with Cinnabon and the Food Standards Agency ‘as a matter of urgency to remedy the situation’.

The first store of the American branded bakery franchise to open in the UK launched at Blackburn’s Frontier Park in 2020.

It was set to be the first of 150 further branches to launch across the country.

The menu features cinnamon rolls, baked goods, and signature beverages in a range of flavours.

One shopper from London said she ordered a Cinnabon classic buns pack and only found out it had fish products in the frosting once she opened the pack.

The woman, who did not wish to be named, said: “When I ordered from Cinnabon on Tuesday, January 3, the allergy information displayed at the point of ordering included all allergens except for the fish allergy.

“I only found out about the fish allergen when I clicked onto the additional allergy document online.

“This information was the same when I checked the website on Thursday 5.

“However, when I checked the website again on Saturday 7, the allergen information at point of ordering had been completely removed, leaving only the option of clicking through to the complete allergen document.”

The allergy document, which is available on the Cinnabon website, lists all the ingredients in all the products.

She complained to Trading Standards locally and was told they would be taking action.

The woman said she remembered major cases where people had fallen severely ill or died from allergic reactions after consuming products which contained ingredients not properly declared on packaging, and said she "didn't want to hear of a death from this and to have known and done nothing".

Natasha Ednan-Laperouse, 15, went into cardiac arrest on a flight after buying a sandwich at Pret a Manger at Heathrow Airport in 2016.

The artichoke, olive and tapenade baguette the teenager ate contained sesame - to which she was allergic, and a coroner found Natasha had been "reassured" by the lack of specific allergen information on the packaging.

She said: “Their decision to remove all the allergy information at point of ordering, rather than adding the fish allergy information there, confirms a disregard for their customers’ health in their original decision to omit the fish allergy.

“When I looked at their website on Saturday (January 7), they still stated their products were suitable for vegetarians.

“Although this is not a health issue, it is none the less incorrect and misleading.”

A spokesperson for Cinnabon, headquartered at Euro Garages in Haslingden Road, said: “The health and safety of customers and colleagues is our top priority.

“We are aware of an incident, which took place at the beginning of January, and we sincerely apologise that the allergen information was not visible at point of sale on this particular occasion.

“We have since spoken to the customer and looked into this in full, and we have reached a resolution that the customer is satisfied with.”