Police continue to search for a missing pensioner who has not been seen for around four days.

Bruce Ford lives in Blackpool and was last seen in the Drummond Avenue area at around 12pm on Thursday (September 29.)

The 77-year-old was wearing a navy Puma hoodie, like the one pictured above.

If you know where Bruce is or have spotted him recently, then call 999 as soon as possible.

Blackpool Police issued a reminder of their ongoing appeal to the public via their Twitter account at 3.51pm on Monday (October 3).

A force spokesperson wrote: "We are continuing to appeal for help to find 77-year-old Bruce Ford who is missing from home in Blackpool.

"He was last seen in the Drummond Avenue area at around 12pm on Thursday (September 29), wearing a navy Puma hoodie, like the one pictured. If you see him, call 999."

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