East Lancashire Radio 1 DJ, Jordan North, has given his honest take on his home town football club’s new away kit.

Jordan said he is “impressed” with Burnley’s new Umbro away kit for 2022/2023, which was released earlier this month.

However, the dedicated Clarets supporter said the logo from sponsors, EMA Equity Partners, reminded him of a financial scheme from his younger years.

 

 

He said: “When I was at college EMA stood for education maintenance allowance.

“When I was 16 you got £30 a week EMA depending on your mum and dad’s income.

“We know it doesn’t stand for education maintenance allowance. Thank you for your sponsorship… we hope you enjoy your time at Burnley Football Club.”

Jordan has high praise for the kit’s colour scheme and general appearance.

He said: “I like it – that’s well smart.

“What colour would you say that is? I am colour blind. It’s not the claret and blue ‘blue’. The crest looks good as well doesn’t it?

“I’m well impressed with that.”

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A spokesperson for Burnley FC said: “Proudly boasting the EMA away kit sponsor logo, the Umbro kit takes a classy, simple design with teal and claret as the dominating colours.

“Bringing a lifestyle aesthetic, the ottoman fabric features to the front and back body has a striped textured finish giving a relaxed casual look.”

Burnley FC’s commercial director, Gordon Kaye, said: “I’m pleased to announce EMA as our official away shirt sponsor for the season.

“EMA are a fantastic new partner company, and we are delighted they have identified and recognised Burnley Football Club and its exciting project as a valuable international partner which aligns with its own core objectives. 

"We are pleased EMA branding will be in centre position on our away kits this season and we are excited to work with EMA closely on a consistent basis.”

The new away kit includes:

  • Jersey: Ribbed crew neckline, printed stripped cuffs, dropped back hem with twin needle finish, side seam vents, club back neck sign off, embroidered stacked diamond and woven applique club crest to the chest.
  • Shorts: Knitted pique short with contrast coloured side panel, elasticated waistband, internal drawcord for secure fit, stacked embroidered diamond and woven applique club crest.
  • Socks: Knitted blue sock with claret hoop at the calf with claret stacked diamond and BFC jacquard to the back of the calf. Featuring; cotton footbed, elasticated cuff and instep cool zone technology.