ALTHAM-based clothing specialist Simon Jersey has announced a new partnership which will offer unique branded corporate wear and uniforms for the first time.

Simon Jersey and Cotton Traders have together launched a new catalogue which brings a range of personalised, professional and high quality uniforms to the industry.

It is the first time that Cotton Traders garments can be customised with company names thanks to Simon Jersey's embroidery service.

The catalogue, which is currently being distributed, is hinged around Cotton Traders' renowned polo shirts and rugby-style tops.

Customers also have the option of adding quality products from the existing Simon Jersey range, including trousers, aprons and shorts, to complete a polished and professional look.

The leisure and hospitality sectors are expected to account for the highest proportion of demand for the new, bespoke products, which the firms say are the perfect mix of style and durability.

Neil Boston, sales and marketing director at Simon Jersey, said: "This is a very important deal for both companies.

"It takes us into new areas, but instead of starting completely afresh we already have the benefit of each other's expertise in that field."