A luxury haircare brand with roots in East Lancashire has launched in more salons across the country.

Neäl & Wølf, based in Earby, is now being used in Regis and Supercuts salons across the UK, adding to the hundreds of locations that already stock the professional brand.

Additionally, the brand’s extensive range of styling and finishing products will also be available for consumers to purchase right from the salon, so they can maintain and style their hair at home with the same high-quality items.

Founded by entrepreneur Neil Capstick in 2009, Neäl & Wølf was created to "fill the gap in the market for high quality products that work, whilst combining luxury and affordability".

Mr Capstick said: “We’re delighted to extend our range to Supercuts and Regis salons.

"At Neäl & Wølf we believe luxury hair care should be accessible to all so we’re glad to bring our expertly crafted products to thousands more people across the UK.”

The chief executive of UK Hairdressers, Rob Kerry, stated, "We are very excited about launching Neäl & Wølf at Regis and Supercuts, one of the largest hair salon chains in the UK.

"Neäl & Wølf is aligned with our desire to provide salon quality results, whilst being able to maintain and style at home with their extensive retail range."

The nearest Supercuts branches to East Lancashire can be found in Blackpool, and in Manchester's Arndale Centre and Asda Eastlands.

The nearest Regis salons are in Manchester's branch of Harvey Nichols, and in Ormskirk.

Products can also be bought from the Neäl & Wølf website.