New data has revealed that an area of Lancashire is one of the pub quiz capitals of the UK.

With some of the highest number of pubs offering quizzes per 100,000 people, Preston has ranked fifth in the list of areas providing quizzes for keen eggheads.

The study, by online gaming platform Hearts-Challenge, examined the number of pubs that offer quiz nights in more than fifty of the biggest areas of the UK, to calculate the number of pub quizzes in each area per 100,000 people and determine the pub quiz capital of the UK.

The study revealed that Durham has the highest number of pubs offering quizzes, with a whopping 70.73 pub quizzes per 100,000 people.

Chichester ranked second in the findings, with the second-highest number of pub quizzes, 54.97, per 100,000 people.

Wakefield placed next in the ranking, with the third-highest number of city pubs offering quiz nights, and Salisbury has the fourth-highest proportion of pub quizzes. 

Closely following Salisbury, Preston has the fifth-highest number of pubs offering quiz nights, with 36.75 pub quizzes per 100,000 people.

A spokesperson for Hearts-Challenge.com said: “Pub quizzes are a fun and thought-provoking way to keep people entertained, but most notably a fantastic way to engage with the local community.

"Whether you remember trivial facts or not, quiz nights allow you to enjoy yourself while working out your brain and socialising with your peers.

"This study provides a great guide into the most prominent quiz cities across the UK, with Durham taking the top spot by a landslide.”

The list of areas in the UK with the highest number of pubs offering quizzes per 100,000 people reads, from left to right: rank; city; pub quizzes per 100 thousand people

1. Durham; 70.73

2. Chichester; 54.97

3. Wakefield; 44.33

4. Salisbury; 37.38

5. Preston; 36.75

6. Sunderland; 29.26

7. Carlisle; 26.47

8. York; 25.25

9. Chester; 22.07

10. Portsmouth; 21.94