More than one million bags of food set to be binned have been saved thanks to the Issa brothers' EG group's partnership with Too Good To Go.

Showing the group's ongoing commitments to reducing food waste, their partnership has saved millions of pounds worth of food by selling “magic bags” from EG shops during an allotted time to app users.

Too Good To Go works with companies to prevent food waste by allowing customers to purchase surplus food from restaurants, convenience retailers and producers at a discounted rate.

Users download the free app and search for nearby businesses that offer unsold food, where they can then purchase a bag of food destined for the bin and collect it at an allotted time.

The partnership has particularly helped those struggling with the rise in the cost of living in recent times, and billionaire Blackburn brothers Mohsin and Zuber Issa have given it their backing in recent years.

EG’s partnership with Too Good To Go started in 2018 in France, followed by the Netherlands, Germany and Belgium.

The UK business joined the initiative in 2020 and has become EG’s largest market for Too Good To Go. EG first offered ‘Magic Bags’ across a number of its petrol station shops and then, due to strong demand, rolled out the app to partner brands, including Greggs, Starbucks, Cinnabon and Sbarro.

Nearly 1,400 EG stores and concessions have gone live on the Too Good To Go platform across the United Kingdom and Europe.

Head of ESG and Sustainability at EG Group, Amina Batool, said: “This is a fantastic milestone in our partnership with Too Good To Go, helping to reduce both food waste and carbon emissions.

"Our collective efforts have avoided carbon emissions equivalent to nearly 500 flights around the world.

“Notably, we have seen a spike in the number of users in recent months, as more and more people monitor household spending closely, and hope that this partnership goes some way in supporting families who are looking for ways to combat the increasing cost of living.”