East Lancashire presenter, AJ Odudu, has been announced as The Perfume Shop’s first ever celebrity ambassador.

The partnership comes as the retail company celebrates its 30th anniversary.

The Blackburn-born star will be making “lots of exciting appearances throughout the year” as an ambassador.

A spokesperson for The Perfume Shop said: “When it came to choosing the face of our 30th, AJ was top of the list and I’m sure you’ll see why with her infectious personality, perfume passion and incredible style.”

AJ said: “I’m so excited to be working with The Perfume Shop for their 30th year.

“It’s a brand I’ve long had a love of from Saturday shopping with friends as a teenager, so it seems like the right fit to be working with them!”

Posting to her Instagram account, AJ said: “Happy to announce that I'm the first ever brand ambassador for The Perfume Shop.

“Earlier this week, we celebrated in style at their 30th birthday bash… best smelling party in town!”

It’s not the only exciting news for the 2021 Strictly Come Dancing finalist.

AJ has also been announced as the UK’s spokesperson for this year’s Eurovision.

She will share the results of the jury vote for the UK at this year's contest which takes place on May 14 in Turin, Italy.