Parkdean Resorts, a holiday park operator, will invest £140 million into its UK holiday parks – and resorts in Lancashire are to received a large cash injection.
Almost £500,000 will be invested into its Lancashire parks as part of its biggest ever investment programme, and will go towards new accommodation and installing park-wide Wi-Fi capability, which will further improve the guest experience in 2022.
Currently, there are three Parkdean Resorts in Lancashire; Todber Valley Holiday Park near Gisburn in the Ribble Valley, and Ocean Edge Holiday Park and Regent Bay Holiday Park in Morecambe.
Parkdean Resorts welcomed almost 6,000 visitors to Todber Valley Holiday Park last year and with advance bookings at record levels, the award-winning company expects even more holidaymakers for 2022.
The park employs 30 people in peak season, and is now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping.
The investment comes off the back of a record year of customer feedback scores for the industry-leading holiday park operator, and demonstrates Parkdean’s commitment to continued improvement.
Tens of thousands of customers provided feedback throughout the year, with scores in Quarter 4 2021 peaking across Facebook (4.2 out of 5), Google (4.1), and Tripadvisor (4.0), showing just how happy holidaymakers have been with their visits.
The feedback also included record scores for value for money and activities, while 83 per cent of people who visited Parkdean in 2021 said they would be likely to book again.
Steve Richards, chief executive of Parkdean Resorts, said: “This investment is great news for Lancashire.
“By investing in our parks, we’re not only improving the guest experience, we’re also ensuring that holidaymakers keep coming back year after year, spending money in local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism.
“2021 was a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service to our guests, making sure that 2022 is even better.”
Nationwide, the £140m investment includes more than 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand new look.
Thirteen parks have received new pitches and developments in 2022, offering a rare opportunity to become a proud holiday home owner in some of Parkdean Resorts’ most exclusive settings.
It has also spent £6m on connectivity projects, meaning employee Wi-Fi has now been installed at 65 parks, with direct-to-van Wi-Fi to be available in 50 parks by the end of the year.
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