A new programme of events has been unveiled in Blackpool as it celebrates its first full tourism season for three years.
The annual season launch in Blackpool is the first to be held since 2019 due to the Covid pandemic.
A new TV ad campaign is also being developed in partnership with Merlin Entertainments, which will premiere in late May.
Councillor Lynn Williams, Leader of Blackpool Council, said:
“This is our first full year of tourism since 2019 and we are determined to make it a year to remember. Over the past two years we have worked extremely closely with our resort partners to ensure that Blackpool could emerge from the pandemic in a position of strength.
Our substantial investment in marketing and events last year resulted in a spectacular recovery with some of the highest visitor numbers we have ever witnessed over the final part of the year.
This year we will look to build on that with new events, the welcome return of some old favourites and one of the most ambitious TV campaigns we have run for many years.”
Blackpool Events Guide
The new pocket-sized events guide will mark the start of the 2022 tourism season.
The 60-page guide will cover events from April to December and is packed with hundreds of events listings in Blackpool.
Copies can be bought from the Tourist Information Centre on Central Promenade or can be viewed here.
2022 Season Event Highlights in Blackpool
Blackpool’s Illuminations Switch On
The switch-on concert will be broadcast live from the Tower Ballroom and streamed to a global audience.
The event will be held on Friday, September 2, featuring live music in the iconic ballroom with an audience of more than 2,000 winners of a free ballot.
The ballot can be entered from 10am on April 4 here.
Fancy winning four tickets to this year's Switch-On concert?
— VisitBlackpool (@visitBlackpool) March 26, 2022
For a chance to win, all you need to do is complete our Blackpool Illuminations survey and share your thoughts on your favourite light features and how we can improve the dazzling display.
💡 https://t.co/MZznT6nt9x pic.twitter.com/1urR5SbLp0
Odyssey
Odyssey is the biggest 3D installation ever seen in the annual illumination display.
Standing almost 10 metres high, the installation comprises six large-scale structures that are combined with state-of-the-art technology to create an immersive and interactive projection show based on creatures from the deep sea.
It will be located on the Tower Festival Headland opposite the Blackpool Tower.
Platinum Jubilee Tram Parade
On June 2, around a dozen heritage trams from the Blackpool fleet will travel in convoy from the Pleasure Beach to North Pier, creating the largest tram parade the resort has ever staged.
The parade will be complemented by various other events over the four days including a giant outdoor picnic, beacon lighting and a fireworks display at Blackpool Pleasure Beach.
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