SUCCESS is smelling sweet for an independent Burnley business created in 2020 during the first lockdown.

Timeless Fragrance CO, Hammerton Street, was launched by Joanna Dewhurst as a distraction to the Covid-19 pandemic and her role within the NHS.

Now the company is really making a name for itself, with items stocked at Pendle Village Mill and major national retailer The Range.

Miss Dewhurst said: “I set out to create tattoo themed and scented candles, but wax melts were much faster to make and test and I gave them to some of my neighbours to try.

“They immediately wanted more, and I soon realised how big the demand was and that I could make this very successful.

“We now produce everything from wax melt snap bars, tea light jars, wax melt burners and carpet shakers to soap sponges, bath space dust and even room and linen sprays.

"We’re completely vegan friendly too and everything is handcrafted by us in our workshop to ensure the highest quality. Anyone who comes in can test over 150 scents before they buy so they can find precisely what they’re looking for.

“I chose to base my shop in Burnley as I am local and wouldn’t have had the opportunity to open without the amazing support from the people of the town.

“We have some of the best customers who support us week in week out. I've gained some fantastic friendships through this.

“Our plans for the next year are to expand the business locally and worldwide.

“We would love to take part in more community events too and carry on working in a more sustainable way to keep being environmentally friendly.

“Another ambition is to see our products in more chain stores too.”

Rachel Bayley, Burnley place brand manager, said: "We are delighted that Timeless Fragrance CO has enjoyed fantastic success and we agree that the people of Burnley are incredibly supportive of local businesses.

"Burnley and Padiham high streets are a fantastic mix of big-name brands and smaller independents.

"We would encourage anyone who hasn't yet discovered our town centres to make a full day or weekend of it. You'll find plenty of gems like Timeless Fragrance CO."