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When Jeremy Clarkson opened his farm shop on the edge of Oxfordshire, he said it was 'putting Aldi out of business', hailing the times as the 'end of supermarket shopping'.
Mr Clarkson swapped Porsches for potatoes and pumpkins as he threw open the doors to the Diddly Squat Farm Shop in 2020.
So, when our colleagues at sister paper the Oxford Mail took a trip to the farm, located near Chipping Norton, they compared the prices of the products on display to the same things sold in Aldi.
Here's what we found:
Honey
- Limited edition raw bee juice: £15
- Aldi's Specially Selected Multifloral Manuka: £4.79
Coffee
- Coffee 200g: £6.96
- Aldi's coffee beans: £1.49
READ MORE: Aldi and Lidl reveal the best deals available in store this weekend
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Eggs
- 'Diddly eggs': £2.90
- Aldi's Medium British Free Range Eggs: 79p
Milk
- 'Cow juice': £1
- Aldi's Specially Selected Rich & Creamy Jersey Milk: 95p
Pesto
- Rocket pesto: £4.50
- Aldi's Basil pesto: 65p
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