A Lancashire Fultons frozen food store is to be rebranded as a Poundland.

The Market Street store in Colne will be among 10 stores which are being converted into a Poundland convenience store.

Two Fultons frozen food stores will be converted into Poundland stores, five, including the one in Colne will become traditional Poundland convenience stores and three will be refurbished as PEP&CO Clothing and Home stores. 

The announcement comes as Poundland says it is to roll out the next phase of its ‘Diamond ICE project’, bringing chilled and frozen food to another 50-plus stores. The project follows the 2020 acquisition of Barnsley-based frozen food specialist Fultons Foods. 

Poundland expects to employ around 20 more staff across the 10 stores once they’re converted to their new format. 

Three Fultons stores that are already close to an existing Poundland – at Garforth in Leeds, Westhoughton near Bolton and Crookes in Sheffield – will become standalone PEP&CO stores.

Poundland’s retail and transformation director Austin Cooke said: “Today’s announcement is another example of the way we’re transforming the customer offer in our stores.   

“And becoming the best Poundland we can be for our shoppers, is what motivates us to move at an amazing pace. 

“We’re proud that this transformation programme – extending chilled and frozen foods, clothing and homewares is helping support town centres and high streets at a time they need it most.”