A NEW campaign to persuade residents of a borough to stop smoking has turned to animations to get its message across.
Blackburn with Darwen Council launched its stop smoking campaign to coincide with the move to Step Four of the Government’s Covid roadmap stressing that good respiratory health now more important than ever.
The campaign is using a series of animations to explain how smoking harms nearly every organ of the body with messages specifically around the impacts on lungs, mental health, heart, skin, brain, and vision.
The animations, which are appearing on the borough’s digital advertising assets and on social media, also explain that quitting doesn’t have to feel painful and help is at hand!
Cllr Brian Taylor, assistant executive member for health and wellbeing said: "We know smoking causes cancer and dramatically reduces both quality of life and life expectancy.
Our campaign is designed to educate and inform as well as point smokers in the direction of help. As a previous smoker I have personal experience of quitting and know stopping smoking is one of the best things a smoker will ever do for their health. We have support available for smokers to quit locally."
