THE ISSA brothers are reportedly planning to rework Asda's management by targeting the CEO of Fat Face to takeover its fashion label, George.

Liz Evans has run Fat Face since 2018 and, should she take up the role with George, will succeed the label's previous director Steph Strike who resigned earlier this year.

Ms Evans would be one of Blackburn based the Issa brothers' highest profile appointments since their takeover of Asda and could indicated that they intend to keep the George label as part of the business

Outgoing Asda chief executive Roger Burnley said: "George has been a crucial part of the Asda family and continues to be a key part of our strategy."

He added: "George is the second-largest retailer of clothing in the UK by volume, and has a vibrant and growing home offer that attracts customers to our stores and online.

"Our new owners, and investors, clearly recognise the value and strategic importance of the George brand to our total business and we will continue to invest in its success."

Ms Evans has previously run the Oasis and Warehouse brands as well as several roles at Marks & Spencers before she emerged as the leading candidate become George chief executive, according to outlets including Sky News which reports that sources have said she is "the kind of high-calibre candidate who would be of interest to Asda."

This comes after the Issa brothers revealed that, contrary to reports in The Times in February this year, they are not planning to sell George but are instead aiming to attract younger shoppers.

They plan to do so with a selection of new brand partnerships including In the Style, Missguided, Lee and Wrangler.

If Ms Evans' appointment is confirmed, she will join several other new members of the Asda top management team appointed by Mohsin and Zuber Issa since their takeover.

As well as a search for a new chief executive, these new appointment include former Kentucky Fried Chicken executive Meghan Farren, who has become the chain's new chief customer officer.

Mr Burnley meanwhile has already revealed that he will leave the company early next year and with chief financial officer Rob McWilliam set to be replaced by his deputy John Fallon.