EAST Lancashire holidaymakers heading for 'staycations' in the UK are being asked to pick up a postcard and send it to a care home resident.

And several local scenes - including Darwen Tower - are available on the Healthier Lancashire and South Cumbria website.

The appeal is part of the latest Cards for Kindness campaign which launches on Monday.

Now in its fourth year, the scheme helps to tackle loneliness and isolation among the 11,000 people living in Lancashire's care homes.

Receiving these postcards helps to promote a feeling of connection to the community and initiates conversations about the landmarks among residents bringing back happy memories.

Research shows these conversations have health benefits, particularly for those with dementia.

With travel abroad limited, this year's campaign focusses on local landmarks and beauty spot scenes including Blackpool Tower, the Lake District, the Pennine Lancashire moors and Darwen Tower.

All the materials, including post cards to print out, are available on the Healthier Lancashire and South Cumbria website.

Printed postcards are also available at libraries, museums and other attractions across the county.

Cllr Mohammed Khan, leader of Blackburn with Darwen Council, said: “I am delighted to back this really important campaign and help to spread a little happiness, especially as it has been a very tough year for people in care homes with the restrictions in place for visiting.

"I will be taking part in this and sending a card to be part of this amazing project.”