CHARITY chic has arrived in East Lancashire with a bang.

Daisy’s, the new fashion boutique on Whalley New Road, Wilpshire, run by East Lancashire Hospice had a spectacular opening with drag queens Kobrah and Anaconda putting on a fashion show.

The boutique changes the concept of charity retailing.

East Lancashire Hospice Income Generation Lead Sharon Crymble said: “We all know the high street is changing and we wanted to give people visiting our store a great customer experience as well as a wide range of clothes, shoes, bags and accessories.

“We worked with a local company Blue Insignia for the shop fitting, and we are blown away with the results.

“We chose the name Daisy’s as it is the flower that is in the hospice logo and we have been absolutely over the moon by the response, both for the shop itself and for the items that are stocked.”

Daisy’s is situated in the former post office and Adrian Swindlehurst, the landlord and former postmaster officially opened Daisy’s in a ribbon cutting ceremony in memory of his mum who used the hospice services.

For the launch the hospice was given some new prom and bridesmaid dresses by Amelia’s at Clitheroe.

As well as a wide range of pre-loved clothes and accessories it also stocks a carefully selected number of Father’s Day Gifts, as well as a selection of cards.

Sharon added: “The next step will be to introduce an online shop for Daisy’s as our job is to raise funds to make sure we can continue to care for the patients of East Lancashire Hospice, so we need to meet and exceed people’s expectations to do this and give them a choice of where and how they want to purchase, whether that is online, in Daisy’s or in one of the East Lancashire Hospice charity shops.

“There is still a place for traditional charity shops and we still have a great deal to offer in our Darwen, Great Harwood and our Clitheroe shops, and also our furniture warehouse on Brunswick Street, Blackburn.”