THE UK'S largest shoe manufacturer has launched a new range of lace-up pumps in collaboration with the Royal Horticultural Society.
Lancashire based Hotter Shoes says that it is working with the gardening charity in order to produce the new range to coincide with lockdown restrictions easing in the Spring.
The designs are based on floral illustrations held in the Society's collections.
Hotter chief product officer Claire Pearl said: “Our design team created these practical, comfortable, modern and stylish designs in collaboration with the RHS to launch just in time for the start of national easing of lockdown.
"Like many other organisations and visitor attractions across the country, the RHS has been severely impacted by the Coronavirus pandemic and at Hotter, we wanted to play our part in raising awareness of this fantastic horticultural charity.
“It’s brilliant to see these unique designs come to life on our comfortable footwear.
"The launch of this small, focused collection is even more poignant at a time when we know that our customers are keen to be outdoors enjoying long-awaited walks with family and friends.”
The shoes have been designed with floral patterns
Hotter first collaborated with the RHS, during 2019 and this new range is the second collection launched during the two year partnership.
The company says that it has created two exclusive pattern designs using seven floral illustrations which were chosen from the RHS Lindley Collections of more than 25,000 botanical images.
Hotter’s design team created the RHS Rose Floral shoe using six different floral images and the RHS Blue Floral using a modern wildflower meadow reprint.
Each was manufactured at Hotter’s Skelmersdale factory.
RHS licensing executive Shereen Llewellin said: “With their strong evocation of the joys of meadows and roses, these shoes underline the RHS message about the health benefits of getting outside to enjoy gardens and nature, while adding a touch of flair and style that makes these shoes truly stand out. These Hotter deck shoes are a joy to look at and I’m sure will be a joy to wear.”
To find out more, go to: https://www.hotter.com/gb/en.
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