TAKEAWAY delivery company Deliveroo has launched in new territory this week and is offering £10 off for new customers.

Beginning this week, the company will now be operating in Burnley meaning that local residents will be able to order meals from a range of restaurants and retailers in the town.

The app and website will also be continuing to add new partners from across Burnley to its roster of clients over the coming months.

Deliveroo regional director Harrison Foster said: "Launching in Burnley is a key milestone for Deliveroo.

"Burnley has a thriving foodie community and a wide range of restaurants and retailers, so we’re excited to connect them.

"We look forward to working with our new partners to reach a new customer base and expand their businesses.”

The company allows customers to download an app that lets them order food from local independent venues, chains and grocery shops.

In order to claim the £10 discount, customers in Burnley will be able to use the code WEHAVEARRIVED4 when signing up to the platform.

This is an offer for new customers only, with a minimum spend of £15 or more for one redemption per person at selected restaurants.

Meanwhile, in order to facilitate its deliveries, Deliveroo will be looking for up to 50 people in Burnley to become riders.

Those who work as riders are officially classes as 'self-employed' and as such are given a degree of flexibility over working hours, but consequently are not covered by normal employment rights.

This has arrangement has proved controversial when a report in March this year by the Bureau of Investigative Journalism found that of a sample of 300 Deliveroo drivers, drawn from 50,000 testimonies collected by the Independent Workers Union of Great Britain, a third made less than the national minimum wage of £8.72.

This was further highlighted by industrial action launched by riders earlier this month on April 7.

However the company has insisted that the majority of riders are satisfied with the arrangements.

Addressing the BIJ report, a Deliveroo spokesperson said: “Deliveroo riders have the complete freedom to choose when and where to work and can choose which deliveries to accept and which to reject. 50,000 riders choose to work with Deliveroo, and thousands more people apply to work with us every week."

They added: "We communicate with thousands of riders every week and satisfaction is currently at an all time high.”