A BRAND new bicycle showroom boasting Europe's largest 4k indoor video wall has opened its doors.

Ribble Cycles' new showroom can be found in Barrow Brook Trade Park, Clitheroe and is open seven days a week.

The company hopes that the 2,000 square foot venue will prove to be their flagship outlet in the region and that the video wall and other facilities will give customers the tools and space they need to find their ideal bicycle.

Ribble Cycles CEO Andy Smallwood said: “This exciting state of the art digitally focused showroom and brand retail proposition is the culmination of incredible work by the entire team at Ribble and whilst we have been trading since 1897 this absolutely represents our vision for the future of the Ribble business as we continue to innovate and disrupt the cycling and leisure markets on our way to becoming a truly world-class brand.

Lancashire Telegraph:

A wide variety of cycles on display

"This new flagship showroom showcases our significant investment and dedication to and vision for the brand’s future with the digital technology integrated into this physical proposition enhancing and complementing our industry leading online customer journey demonstrating the ambition and scale of our strategy.”

The company says that the showroom will also include a BikeBuilder tool which allows the customer to customise their bicycle with each option on display in-store.

Lancashire Telegraph:

Ribble Cycles hopes the showroom will become its flagship outlet

Further personalisation can be achieved with their custom colour option which features a variety of different the colours and finishes.

Every bike is then hand-built in the UK and delivered.

The new store also houses the Ribble Live virtual showroom team allowing customers to speak with experts video chat and from the summer onwards will play host to events and activities including regular ride-outs, evening talks and technical classes.

Lancashire Telegraph:

The showroom is equiped with all kinds of tools 

Ribble Cycles commercial director David Stacey said: “We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials.

"Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance.

Lancashire Telegraph:

One of Ribble Cycles' finished products 

"From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop.

"I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.”

To find out more, go to: www.ribblecycles.co.uk.