A TRANSPORT firm which specialises in rescuing stranded tourists has joined forces with an innovative location tracking service.

Accrington-based CMAC Group will now be working with What3words, a geocode system that identifies every three-metre square space in the world with a unique set of three words.

The Globe Centre headquartered company says the system will now become an important part of its passenger rescue operations across the world.

CMAC CTO Daniel Kennedy said: “We are constantly looking for new ways to improve the service we provide to our valued partners and customers.

“CMAC transports almost two million passengers a year and it’s imperative that the journey is as hassle-free for our clients as possible.

“Our partnership with What3words will give extra accuracy to get our passengers and drivers to the exact location - whether that’s a rural area or a building entrance.

"What3words will become a very useful tool to help us make journeys as smooth and seamless as possible for both the passenger and the driver.

“Street addresses don’t always point to precise locations, such as building entrances, which can make it challenging to find and share a passenger pick-up point.

“This new partnership between CMAC and What3words will remove any possibility of geographical confusion, particularly at large hubs with multiple entrances and exits such as city centre train stations, and make sure we are always on hand when and where we are needed.”

What3words technology is already used by many of the UK’s emergency services to locate people.

It works by dividing the entire world into 57 trillion squares, each measuring 3m by 3m and assigned their own unique code composed from a pool of 40,000 different words.

For example, the centre circle at Manchester United’s Old Trafford stadium is ‘index.wool.drive’, while the doorstep of 10 Downing Street is ‘slurs.this.shark’.

The service is also being rolled out by Royal Mail to deliver packages by drone.

To find out more, go to: https://www.cmacgroup.co.uk/.