EG GROUP has reported that its partnership with a company aiming to reduce food waste and protect the environment has been a huge success.

The Blackburn-based company, founded by Mohsin and Zuber Issa, has been working with Too Good To Go, a firm which allows people to buy 'Magic Bags' of surplus from restaurants and retailers rather than letting it go to waste, since October 2020.

The Issa brothers' company has now reported that a huge amount of food has been supplied since then.

"EG Group chief operating officer Salim Hasan said: “Surplus food waste is an ongoing concern across the convenience retail and food service sectors.

"We are delighted to have partnered with Too Good To Go as we strive towards reducing carbon emissions and more importantly, help reduce food waste.

"Since the launch of the partnership in October 2020, circa 800 stores and concessions have gone live on the Too Good To Go platform across the United Kingdom and Europe.”

Too Good To Go's strategy works by collecting food from its partners, which it then sells through its free app.

App users can search nearby businesses that offer unsold food and then purchase a Magic Bag, which they collect at an allotted time.

To date, customers have been able to pick-up over 260,000 Magic Bags across Europe from the EG Group network, with 111,000 of them picked up in the UK alone.

EG Group says that around around 650 tonnes of CO2e emissions have been saved by the partnership.

People struggling through the pandemic have also been keen to take advantage of the partnership, with Magic Bags containing food items at a third of the retail price.

Too Good To Go UK managing director Paschalis Loucaides: said: “Since launching the initiative with EG Group late last year, we’ve seen an incredible appetite from our users for the Magic Bags.

"We need as much collaboration as possible in order to win the fight against food waste and having EG Group join our growing community is a huge step in the right direction.

"The EG Group executive team has brought a refreshing forward-thinking attitude and commitment to fighting food waste.

"We are looking forward to seeing our partnership develop and grow in the coming months and years.”