A NEW programme has been launched that aims to help the county’s food and drink businesses secure contracts with national retailers.

Route Into Retail is a partnership between Lancashire County Council’s Two Zero support programme and Wynne Business ­— a Leyland-based retail sales consultancy specialising in helping food and drink companies sell to major UK outlets.

Wynne Business works with national brands such as Tesco, Co-op and Waitrose while the programme, which usually costs £1,995 will be 75 per cent funded by Lancashire County Council through Two Zero, with businesses asked to contribute the remaining £495.

Wynne Business managing director Suzi Wynne said: “Lancashire has a thriving food and drink sector with some of the UK’s best growing businesses.

“Through my experience working with the UK’s major retailers I have developed and honed a formula which will help these firms to grow by reaching their next natural step.

“This partnership with Two Zero will give access to this formula and help these firms achieve their ambition for a fraction of the usual cost.”

Two Zero is a public sector business support programme for Lancashire businesses.

County Councillor Michael Green, cabinet member for economic development, environment and planning, said he believes this could be crucial to help local companies grow.

He said: “Lancashire County Council launched Two Zero in January 2020 and last year led a number of fully-funded programmes to help Lancashire’s scale-up business community continue to grow despite the challenges Covid-19 brought.

“This year, we want to forge even stronger links with Lancashire’s private sector expertise.

“Providing Lancashire businesses with access to targeted support to gain contracts with major retailers will help these companies accelerate their growth.

“This partnership will give food and drink firms the knowledge and confidence to do that.”

The programme, which is now open for applications, will begin in May with 10-12 businesses selected to take part.

It will include a series of focused workshops, mentoring and peer sessions to help food and drink firms develop their USP, define their pitch and improve their marketing and sales strategy to help them sell to major retail buyers.

Businesses can find out more about Route Into Retail, including eligibility criteria, and apply via the Two Zero website ­—twozerolancs.com/programmes/route-into-retail/

Applications will close on March 31.