A HOME improvements firm has reported record breaking £15 million sales between last June and December.

Preston-based Clearview Home Improvements' success comes off the back of major spikes in demand for contemporary extensions, conservatories, orangeries, windows and doors, which the firm was able to capitalise on with a proactive sales and marketing campaign.

The company, which is part of the Conservatory Outlet Group, also saw two of its staff members register over £2 million of annual sales each.

Sales director Gary Oakes said: “It’s without a doubt the most successful period I’ve experienced since joining Clearview in 2011.

“Achieving such a sustained period of success, during a time of genuine uncertainty, is testament to the hard work and pragmatism of the entire team.

"Nobody knew how the market was going to react after the first lockdown was announced, but we were confident in our ability to provide our customers with a first-class service and deliver exceptional value, irrespective of the fact that we couldn’t carry out home visits.

He added: “Our team spotted the change in consumer attitudes to spending more on home improvements during lockdown and were quick to maintain a proactive, multi-channel marketing approach that focused on generating virtual sales appointments with customers from across the region.

"This really paid off.”

Clearview says that it was able to generate enquiries in excess of 75% higher than its year-on-year totals throughout the first lockdown, with its ‘Stay-at-Home Sale’ campaign delivering a ready-made order book ahead of its return once the restrictions were lifted.

The firm was then able to maintain a strong level of interest even as restrictions were reintroduced from October onwards.

Conservatory Outlet Group CEO Greg Kane said: “The last twelve months have certainly been challenging, but the hard work of everyone from across the business has ensured the Clearview brand has come out the other side stronger than ever!

"From lead generation, lead appointing and showroom demonstrations, to sales presentations, sales leadership and everything in-between, this has been a magnificent success and I’m incredibly proud of everyone involved.

“We’ll now be working just as hard to deliver an exceptional service throughout our operations teams and continue to build on our successes.

"2021 is showing no signs of slowing down from a sales perspective and we look forward to celebrating similar achievements this time next year.”

To find out more, go to: https://www.clearviewhome.co.uk/.