JORDAN North rounded off a memorable series of I’m A Celebrity with a runner up finish last Friday.

The lifelong Burnley FC fan had captured the hearts of viewers from East Lancashire and beyond as he tackled all manner of challenges ranging from the Viper Vault to the Celebrity Cyclone Trial.

Along the way he helped to put his hometown and beloved football club on the map with his newly minted “Happy place, Turf Moor” catchphrase and remained supportive of fellow contestants throughout.

Addressing series winner, podcaster Giovanna Fletcher, he said: “I couldn’t have lost to anybody better, you totally deserve this.”

While on the show Jordan helped to raise more than £20,000 for Pendleside Hospice and Burnley FC Community Foodbank through sales of Burnley FC branded Happy Place Turf Moor T-shirts in his honour.

He has even had a hotel in Padiham, The Lawrence Hotel, temporarily remained The Jordan after him.

Fellow East Lancastrian, world superbike champion Carl Fogerty MBE from Blackburn who was crowned King of the Jungle on the show six years ago, pledged his support to Jordan.

Watching last night, Carl could not resist sharing a photo montage of the pair, captioned “Blackburn 1 – Burnley 0”, a reference to his 2014 win.

Friday’s final brought an end to the first series of I’m A Celebrity to be filmed in the UK.

It was relocated from its usual base in Australia to Gwrych Castle near Abergele, North Wales, because of the coronavirus pandemic.

The final, in which Jordan took part in alongside podcaster Giovanna Fletcher and presenter Vernon Kay, saw Jordan taken on a challenge to secure desserts for the group and was locked in a cage for 10 minutes with snakes.

Completing the trial meant that the final trio could eat a full complement of courses.

However, it was eventually Giovanna who was crowned the winner by public vote.

She said: “I can’t believe it, people have literally picked up their phone and voted, I can’t believe it.”