A COMMUNITY Interest Company has set an ambitious mission to make Lancashire the kindest county in the country.

Wellbeing Lancashire has been formed by a group of Lancashire wellbeing providers will be launching the project today on World Kindness Day (November 13).

Following its membership launch event last week, the organisation is quickly growing its provision of wellbeing services within the county with a vision is to make Wellbeing a top priority for Lancashire, by providing a framework for the delivery of wellbeing in the county.

Wellbeing Lancashire Co-Founder, Lee Chambers, from Ribble Valley said: "Wellbeing Lancashire membership will not only allow wellbeing providers to join the collective of amazing wellbeing services that our county has available; they will become part of a collaboration which we need to face the future challenges together."

The Coronavirus and the Social Impacts on Great Britain survey, by Office for National Statistics, found that most people think we will be united and kind following our recovery from the Coronavirus pandemic (57% and 67% respectively), but only 22% thought we would be an equal society.

Wellbeing Lancashire will build on this kindness trend with a calendar of events that will support the mission ‘to make Lancashire the kindest county’ and also ‘to make 2021 the kindest year yet’.

The Wellbeing Lancashire Kindest mission has been launched today with a behaviour and value attached to each letter of the acronym - Kindness, Individual, Non-judgemental, Doing the Right Thing, Empathetic, Societal and Trusted.

Findings show that the average monthly searches for ‘acts of kindness’ are 4,400 in 2020, compared with 2,900 in 2019. Meanwhile, the search term ‘random acts of kindness’ has more than tripled since last year.

Wellbeing Lancashire aims to engage individuals, communities and businesses with its KINDEST mission.