Clitheroe marketing business Latitude has partnered with Enterprise City for start-up support scheme, Exchange.

The strategic marketing consultants will become an on-the-ground marketing partner to help support the 23 start-up tech businesses within the Exchange programme.

Latitude becomes the latest company to join Exchange who have also partnered with Microsoft Advertising, CRSI, RSM and Code Nation who hold a mission to support 2,000 ambitious individuals within the tech sector, over a 15 year period.

Sarah Clemson, Director of Latitude comments: "We are delighted to be the marketing partner for the Exchange programme, we have great experience of launching and working with start-up businesses, ensuring market position and growth is secured in those crucial few years.

“Our thanks goes to Tanya Grady, Head of Partnerships at Enterprise City, and Liz Scott of Tech Nation for their vision and commitment to collaboration and support of the tech community. Liz has seen first hand our marketing results achieved with Levitex, an innovation-led tech business launched two years ago. Latitude took them from brand and launch to a top 5% ever Kickstarter campaign, deals with major retailers, partnerships with leading sports clubs and traction across three markets. We are looking to deliver similar positive outcomes to the fledgling businesses at Exchange."

Latitude will have a second home at Bonded Warehouse in Manchester, the state-of-the-art new workspace next to the Science and Industry Museum whilst retaining its head office in Clitheroe.

Support to the start-up tech firms will take the form of one-to-one consultancy and bespoke marketing strategy with Latitude providing expertise in marketing rationale, planning, brand profile, web, digital and social media growth and reach.

Tanya Grady, head of partnerships at Enterprise City, said: “Marketing is a key ingredient to the success of a budding business, and we are delighted to bring Latitude in to provide that early support to our 23 start-up businesses at Exchange. They will receive the best advice to help them establish and maintain a foothold in the tech and digital industry, and raise their profile as they scale and seek investment over the coming years.”

Latitude will join a number of other partner businesses to build on Manchester’s status as Europe’s fastest-growing major tech city, and support Exchange members in their journeys to become the UK’s next biggest tech start-ups.