CARE company Cera Care will be creating hundreds of new jobs across Lancashire as part of a UK wide expansion.

Around 10,000 new carers will be recruited nationally, and the company aims to retrain staff from industries that have suffered mass redundancies as a result of the coronavirus pandemic.

In particular, workers with experience in sectors such as airlines, retail, customer service and hospitality are being encouraged to apply.

Cera Care co-founder and CEO Dr Ben Maruthappu said: “Every day we’re seeing more and more job losses, whilst the social care sector remains massively under resourced.

“It’s vital that we use this moment to widen the talent pool for social care and offer opportunity to those with transferable skills who can help to strengthen the sector.

“To help beat the virus and put people back to work, Cera Care is creating thousands of jobs providing critical support to our country’s NHS at a time when it needs it most, through a combination of our carer workforce and best-in-class technology.”

Founded in 2016, Cera Care aims to use data analytics to improve elderly care and has build software that allows staff to predict clients' health issues before they develop further, along with an app that allows family members and medical professionals to keep track of elderly clients’ health details.

The company has now been working with the Department for Health and Social Care to try to ensure all social care providers have access to a digital platform for nationwide recruitment and for the training of social care staff and has taken part in initiatives with Airlines UK and Virgin Atlantic to facilitate the recruitment of recently laid-off airline staff.

Successful applicants will be trained and posted to frontline roles conducting home visits within 10 days.

Cera Care chief operating officer Yvonne Hignell said: “At this time of immense pressure we must use technology to create new solutions that change how we work in days not months, putting people back to work, empowering the front-line response to coronavirus and supporting the elderly and isolated.”

She added: “These are long-term positions within our company, and we hope this will encourage those recently left without work, or even those currently employed, to consider getting trained and becoming part of this crucial community.”

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