A BURNLEY-based technology company has launched a weekly series of business themed podcasts which aims to share the company’s expertise and tips on how other organisations can adapt to the post coronavirus era.

Digital marketing firm +24 will be posting the 20 minute Eat Sleep Business podcasts on Spotify, YouTube, Facebook and Apple with a new episode available every Friday.

Managing director Dave Walker and marketing manager Sam Keenan are presenting and producing the series together.

Mr Walker, 34 and current Young Lancastrian of the Year, said: “We want to share our knowledge and put out actionable strategies and techniques in our areas of expertise in marketing, business processes and automation that will help businesses not only kickstart their Covid-19 recovery but will help their company to survive and thrive in the long term.”

Explaining the significance of the podcast’s name, he added: “That’s exactly what we do: eat, sleep business, the same as so many business owners out there.

“One of the key messages from our first podcast is that many businesses are putting out over the top messaging saying ‘we’ll get through this, I can see the light’.

“Whilst positivity is crucial, it is really important we don’t lose sight of the challenges that lie ahead and ignore the reality that swift, concise action is required alongside the optimism.

“I encourage people to be optimistic, which is to be confident but aware of the challenge, rather than blindly positive.”

Eat Sleep Business is aimed at small to medium sized business owners, but Mr Walker believes that the strategies the podcast discusses can be just as relevant to larger companies.

Listeners will be able to hear inside accounts of how +24 operates and find out how the firm succeeded in processing over £80 million worth of sales last year.

Future episodes will focus on topics such as business processes and automation.

Sam Keenan said: “That’s a message that we must start spreading, that businesses need to be thinking smarter and looking at technology as a way to adapt their business and be agile in the current environment.

“Not just to make them more efficient but also to help them offer outstanding customer service which will set them apart from their competition in the challenging times ahead.”

For more information, visit: 24marketing.co.uk.