AN EAST LANCASHIRE vaping firm has struck a deal with a leading British supermarket chain to launch its new range of e-cigarettes at 350 of its stores.

Blackburn-based Vape Dinner Lady (VDL) has announced that its new disposable e-cigarette – the UK’s first to be pre filled with its e-liquid – will also be available on Asda's website.

Dinner Lady say the no fuss e-cigarette will feature two new flavours, pink berry and fresh menthol and will offer consumers a premium alternative to traditional menthol tobacco products.

The vaping firm said that Asda has also chosen to sell five of its e-cigarettes ranges, including Blue Menthol, Smooth Tobacco and its flagship Lemon Tart flavour,.

VDL chief marketing officer John Taylor said, “We are delighted to be launching our new range of disposable e-cigarettes with Asda and this comes on the back of the huge success of our first flavours like Lemon Tart for which we have won multiple international awards.

“Vape Dinner Lady’s e-cigarettes have proven to be very popular with consumers looking to switch from traditional tobacco products and we expect our new Flavour Fresh Menthol and Blue Menthol to be appeal widely at this time, particularly as the menthol tobacco products are being restricted from sale.”

VDL say sales of its e-cigarette have continued to boom across Europe during the first half of this year, as more consumers have chosen to switch from smoking tobacco to vaping. Following this trend, the company has chosen to develop a new range of flavours to support its growing international fan base.

“Many retailers we talk to recognise that e-cigarettes are an essential part of their product range and in particular they like the combination of the premium quality e-liquid and vaping device that Dinner Lady offers," Mr Taylor added.