AN EAST Lancashire pie maker has launched its search for a new “enthusiastic pastry lovers” with an interest in meat-free food join its Pie Panel of tasters.

The new taster will review Holland’s Pies “proper tasty” vegetarian and vegan range in exchange for free pastry treats. People selected as tasters will sample new products before anyone else, as well as receive a year’s supply of product after every meeting.

Brand manager at Baxenden-based Holland’s Pies Leanne Holcroft said: “With the rising trend of meat-free diets, we wanted to ensure we had the expert opinion of a meat free consumer on our panel to help us continue to develop our range and grow our loyal fan base.

“We’re looking for someone who is passionate about pastry and with a keen interest in vegan and vegetarian food, to taste and feedback on our meat free ranges.

“They’ll be rewarded with a year’s supply of pastry goodness after each meeting. What better way to be paid?”

Entrants do not require any previous experience and they will be required to attend the Pie Panel meetings every six months – either remotely or at the factory itself, should government guidelines allow.

Holland’s Pies recently expanded its vegetarian range with the launch of the Wyke Farms deep fill mature cheese and onion pie, the vegetarian mince and gravy pie and the cheese and veg pie.

Last week, the company introduced its first ever vegan roll exclusively to North-West Morrisons stores.

It has also teamed up with star of Phoenix Nights and comedian Justin Moorhouse - himself a vegan - to launch the campaign.

He said: “I was thrilled when Holland’s Pies approached me once again to help them with their search for an addition to their Pie Panel.

“I’ve always loved their pies and puds and now that I’m a vegan, I’m so happy they’ve expanded into this area as I can get my Holland’s fix once again! Best of luck to all who apply.”

To enter, email with 250 words about why you should be on the panel. Applications close on May 22.