AN EAST LANCASHIRE manufacturing giant has moved to guarantee a more sustainable future with a new managerial appointment.

What More UK, based in Altham, has appointed Lee Morris as its new works manager and given him the remit of taking a broader view of all of its processes and setting up a new environmental strategy which will help guarantee a more sustainable future for the firm and its stakeholders.

Mr Morris, who has a background in environmental management, said: “When you work for it it can be difficult to gain an overview of all the operations and see the bigger picture.

“One aspect of my role is to do just that, to get an overview of the different business units and help develop a wider environmental strategy for the future.”

What More UK has already been recognised internationally for its environmental work , with a nomination as a finalist in the European Plastic Recycling Awards for its Wham Upcycled range of storage boxes made almost entirely from post-consumer single-use plastics.

The firm also produces a range of products made from post-industrial plastics, offcuts from other products and processes such as car bumpers and dashboards.

Bosses said the product has been so successful that What More has had to start buying post-industrial scrap plastic from other manufacturers to keep up with demand.

The company also operates a zero-to-landfill policy for its general waste, and Mr Morris calculates that since December 2018 What More’s environmental activities have diverted 92 tonnes from landfill.