A LANCASHIRE-based food manufacturer has showed it has the golden touch after helping to fuel a Team GB athlete to medal success.

VIT-BOMB, created by Gareth Winnard from Winnard’s Ltd, is an up-and-coming wellness brand, designed for people aiming to improve health, save time, eat sustainably, reduce packaging waste and be more economical.

Developed and produced in Chorley, the product is championed by Team GB triathlete Ashley de Lotz, winner of the 2019 AG Cross Triathlon European Championships.

VIT-BOMB provides a balanced meal in a powder to liquid format and is available in three different macronutrient variations of protein, carbs and essential fats.

Mr Winnard, whose family business created Uncle Joe’s Mint Balls, said: “I love product and flavour development. My background and family history is in the sweet industry and I wanted to utilise this expertise to create a new product with delicious flavours to help introduce an appetising but easy way of adding a consistently balanced, energising, healthy diet to our extremely busy lives.”

He added: “With VIT-BOMB I wanted to tap into the future of the food marketplace and create a product that could benefit people’s daily lives from a money, time and health point of view; three key areas that need to be addressed.

“In the UK, fast food sales have increased to almost £15billion a year. An average household eats five takeaways a month and 29 per cent of our adult population is classed as obese. This percentage has more than doubled in the last 20 years.”

VIT-BOMB is fuelling people throughout the UK, who range from busy professionals, emergency service shift workers through to elite athletes; including many Team GB age group athletes, including Mr de Lotz who is a brand ambassador.

Mr Winnard said: “Ashley is an amazing athlete, with incredible stamina and strength; we are extremely proud to have him on board. Ashley finds VIT-BOMB brilliant at fuelling his performance, supporting his plant-based, healthy, busy lifestyle and for post ride refuelling; ensuring quicker and more effective muscle repair.”