A LEADING digital technology and marketing agency is hoping to sprinkle a little East Lancashire magic across the pond after announcing a major new partnership with an American cyber security firm.

Altham-based Red-Fern Media has teamed up with CyberCube, a San Francisco company which provides cyber risk analytics for the insurance industry, for global website redesign and long-term digital growth strategy.

Red-Fern and CyberCube are creating a new bespoke website, which they anticipate will increase brand awareness, highlight product and segment supremacy and drive qualified leads.

The website is also being designed to enhance the visitor’s digital experience, with easy navigation, a modern look and being optimised for search.

Sean Redfearn, managing director of Red-Fern Media, said: “Working with a global business such as Cyber Cube is a testament to Red-Fern’s approach to developing long-term partnerships with our clients to achieve their technology and marketing goals.

“It’s amazing how a leading digital agency from Altham is working with one of the worlds largest cyber risk companies from San Francisco.

“Working alongside their internal marketing and communications teams we are looking forward to what the future holds.”

Rebecca Bole, head of industry engagement at CyberCube, said: “As CyberCube continues to deliver leading cyber risk analytics to the insurance industry, we are constantly evolving the way we interact with our clients and prospects and presenting our brand to our target market.

“Our recent website refresh is part of that strategy.

“Red-Fern has been a supportive partner in developing a crisp, creative website design, optimised for search and lead generation.”

Red-Fern Media Red-Fern Media has previously worked on projects for Bright Interactive, Morson Group and Boundary Outlet – developing websites, bespoke systems, apps and delivering long term marketing strategies.

With best-in-class data access and advanced multidisciplinary analytics, CyberCube says its software-as-a-service platform helps insurance companies make better decisions when underwriting cyber risk and managing cyber risk aggregation.

The CyberCube platform was established in 2015 within Symantec and now operates as a standalone company exclusively focused on the insurance industry, with access to an unparalleled ecosystem of data partners and backing from ForgePoint Capital and HSCM Bermuda.