A HOUSEWARE specialist in East Lancashire is hoping to meet Brexit head on by securing a raft of European deals.

Bosses at Padiham-based What More say they have invested £25million in their headquarters at Shuttleworth Mead business park, with new buildings and machinery.

And they appear to be reaping the rewards after signing contracts with French and German customers for their 'Meister Proper' range.

Andy Riley, What More UK director, said: "The last 18 months have been a whirlwind - we launched our new Proctor and Gamble Flash Range of cleaning products in the UK in January 2018 and the sales for these sky-rocketed, without ever coming down. It's fantastic and we are incredibly thankful for the support from all our customers.

"The new machines have been well-received by the team. The state-of-the-art equipment is perfectly tailored to meet the requirements of our customers and the growth we are expecting over the next few years."

Their Flash line is known as either 'Monsieur Propre' or 'Meister Proper' for the continental markets and their are plans for Austrian and German launches, alongside their French and German expansion.

Mr Riley pledged that they intend to continuously expand throughout the EU and the rest of the world.

He added: "We do not want the increasing demand of What More UK products to result in lower quality, so the investment of machinery and infrastructure has enabled us to continue producing the required volumes and expected growth without sacrificing any of our high levels of service with extra demands."