AN entrepreneur from East Lancashire has entered into a partnership to establish a new make-up venture.

Renowned barbers shop kingpin Joseph Lanzante is teaming up with Purebeau to launch JL Aesthetics, focusing on permanent treatments and non-invasive anti-ageing procedures.

He is looking to train the next generation of beauty therapists and aestheticians at a new base at Hapton, offering accredited courses using Purebeau's technology.

Mr Lanzante, who also runs his own barbering training and offers his own barber stations, said: "The non-invasive treatments market has grown very quickly over a short space of time.

"This has led to it being largely unregulated in some areas, with training hit and miss at times and differing levels of patient care.

"At JL Aesthetics, we felt it was vital to introduce a highly professional system, one which has been tried and tested, with an unforgiving training programme and backed by advanced technology and an exemplary product range. In launching Purebeau we have done just that."

He is now looking to roll out the brand nationwide with a new marketing campaign for both the female and male markets.

Mr Lanzante, who has been in business for more than 35 years, added: "We are expecting a very positive reaction amongst aesthetics clinicians, and are looking forward immensely to welcoming the first Purebeau UK cohort to the new JL Aesthetics training academy."