CREATIVES in East Lancashire have plenty to smile about after their eye-catching advert hit TV screens.

Padiham-based agency The Hatch is behind the new ‘Grinfreeze’ promotional spots for flight and travel comparison site Netflights.

And director Graham Slater has put their success down to straight-talking northern comedy vibes.

The commercials show the flight and travel comparison site’s customers being unable to contain their delight – even in the worst possible scenarios.

In one ad, a footballer has a beaming smile on his face – despite his team-mate just missing a penalty and being knocked out of a tournament.

Graham said: “With simplistic storytelling and honest humour at its heart, the campaign draws on sketch-type scenarios where ‘Grinfreeze’ sufferers receive some desperately bad news, but simply can’t stop grinning inanely.”

“In the adverts, we wanted to emphasise its northern roots, language and honesty.”

“And by using a colloquial tone, ‘Grinfreeze’ adverts are designed to connect with ordinary people looking for an extraordinary experience resulting in a proper good deal.”

Currently the ads are running during breaks in Sky Sports’ Soccer Saturday show and on Channel 4, Sky One, Dave, Fox, E4 and Comedy Central.

The campaign is said to be Netflights’ most prominent in four years and the Shuttleworth Mead Business Park outfit is relishing be a part of it.

Graham added: “Working closely with their team to develop the concept over a number of months made for a hugely inclusive project.”

Andrew Shelton, Netflights’ managing director, said: “The Hatch has so much ambition for an agency outside of the city.

The Hatch was extremely efficient throughout the project, always available and not afraid to challenge the brief to get the best results.”

The Hatch’s other creative and media buying clients include Ted Baker, B&Q and Graham and Brown. Their ad can be viewed at