HOLIDAYMAKERS and day trippers from Lancashire are being urged to send postcards to care home residents across the county for the second year running.

Last year an appeal for people to brighten up the lives of elderly people proved a success.

So this year Lancashire County Council is running the initiative again.

It has put out an appeal for card senders this summer on social media where it has already had a positive response.

This year's social media appeal says: "We are encouraging people to send a postcard from their holidays or day trips this summer to help reduce loneliness in care home residents as part of the #CardsForKindness project.

"It only takes 10 minutes but it can really brighten someone’s day!."

Social care bosses believe a simple greeting and a little information about a day out, activity or place can brighten someone’s day.

This often spark residents memories of past holidays and launch conversations between residents.

Last year 83 care homes signed-up including all those run by the county council. They included seven in Burnley; two in Hyndburn; six in Pendle; seven in Ribble Valley and six in Rossendale.

Launching the initiative last August Cllr Graham Gooch, county council adult services boss, said: “By taking a few minutes to send a postcard telling someone about your holiday or day out, you could make a real difference to their lives."