DEBENHAMS was the toast of Blackburn town centre after being voted the best retailer in The Mall shopping centre by shoppers.

The department store, which is celebrating 40 years in the town, beat off more than 100 other retailers, including Primark and River Island, to win the category of best retailer.

Scott Rimmer, store manager, said: “I am delighted to accept this award on behalf of my 120 colleagues working at Debenhams. Locally, we have focused on three priorities – putting the customer first, excellent standards and loyalty - which I believe have contributed towards us receiving the award.”

“Debenhams is an integral part of the community in Blackburn and we look forward to being here for many years to come. This year marks the 40th year of Debenhams in Blackburn and this award will help us to celebrate in style.”

The criteria for the award were: best product offer, best value for money, best shopping environment, best visual merchandising, best display windows and best customer service.