A DIGITAL marketing agency 21Digital is all set for a 21-day row-a-thon to raise awareness and money for the Cleft Lip and Palate Association (CLAPA).

Taking place at the company’s Blackburn headquarters in Trident Park, the row-a-thon will run throughout May.

Managing director Sam Fletcher’s said CLAPA is a cause close to his heart.

He said: “My beautiful daughter, Summer Betsy, was born with a wide unilateral cleft lip and cleft palate in 2018. To raise money for CLAPA, we’ll be rowing the length of the Leeds-Liverpool canal, which is 127 miles, over 21 working days on rowing machines at our offices. We aim to complete six miles each day and will be inviting our clients and local businesses to join us along the way.

“Friday 31st May will be the grand finale event where we’ll be throwing a party to celebrate with our sponsors and colleagues.”

To sponsor the fundraiser visit www.justgiving.com/fundraising/21digital-limited