A DODGY fish seller - whose high-pressure sales techniques left Lancashire customers with bags of unwanted seafood - has been jailed.

Peter Carroll was prosecuted by Lancashire Trading Standards in 2017 after victims in Accrington and Rossendale were conned into buying large amount of fish on the doorstep.

One Accrington 79-year-old was pressured into forking out more than £200 for fish, by two men acting at Carroll's behest.

He was given a suspended prison sentence by Judge Sara Dodd at Burnley Crown Court, after she heard there had been similar complaints in the York area in 2011 and 2012.

But Now Carroll, who comes from Chester-le-Street, County Durham, has been jailed for 12 months, at Teeside Crown Court, for similar offences.

Trading standards investigators said 27 victims in North and West Yorkshire had paid out a total of more than £5,200 for poor-quality bags of fish.

In the Lancashire case, officials told the judge that Carroll had been given advice regarding his business practices after concerns were raised in York.

Carroll insisted his role was to drive the van but accepted he had not supervised staff adequately.