A survey of people across the North West has revealed a widespread lack of awareness and understanding of sight loss.

The poll, conducted by the Royal National Institute of Blind People (RNIB), found that 40 per cent of people in the area believe that blind and partially sighted people would struggle to find and hold down a job.

More than a third said blind and partially sighted people cannot enjoy TV and film, and 27 per cent did not think that blind and partially sighted people can read books.

Terri Balon, RNIB Regional Campaigns Officer for the North West, said: "Our message is simple – just ask. Like anyone, blind and partially sighted people appreciate an offer of help.

“Looking to the future, our vision is a world free of barriers for people with sight loss, where we can live the lives we want to lead and are valued for who we are, not defined by the disabilities we have."