A NEW campaign aims to highlight the fact that the average Lancashire household could recycle 50% more if everyone always put the right thing in the right bin.

People in Lancashire are quite good at recycling, with every property producing 4.2kg of recycling a week, but we could potentially recycle a further 2.1kg.

It could result in another 50,000 tonnes of recycling a year, adding to the 100,000 tonnes currently collected at the doorstep, and 50,000 tonnes collected at household waste recycling centres.

County Councillor Albert Atkinson, deputy leader for Lancashire County Council with responsibility for waste, said: "Most people are pretty good at recycling and it's just part of our normal routine, but there's still a significant proportion of things which could be recycled which are being wasted and going straight to landfill because they've been put in the wrong bin.

"Our new campaign seeks to highlight the size of that missing mountain of recycling, and the potential we all have to make a significant difference by making a little extra effort.