BLACKBURN Rovers have sealed a training wear sponsorship deal with Totally Wicked.

The electronic cigarette business, which was founded in the town will feature their logo on all staff and players' training kits.

The deal between the club and the Stancliffe Street-based business will also see the logo appear around Ewood Park.

Rovers' CEO, Steve Waggott, said: "The club are delighted to welcome Totally Wicked to our growing portfolio of commercial partners.

"They are a local success story with a national footprint and we aim to provide a platform for Totally Wicked to take their profile to another level.

"Their commitment to and investment in the club is another indication that we are heading in the right direction.

"This is a major deal for us and their striking brand will be very visible on our training kit and around the stadium."

Electronic cigarettes and vaping have become a popular alternative to smoking traditional tobacco products such as cigars and cigarettes.

Totally Wicked managing director, Fraser Cropper, who is a lifelong Rovers fan, said: "Having watched my first game in 1973 and been a Rovers' supporter ever since, it is a very proud moment to be able to become a sponsorship partner for my hometown club.

"It has been tremendous to once again be able to follow Rovers as a supporter across a promotion year and feel the sense of the club now recovering and rebuilding.

"There is no better time for the town and its businesses to rally and give Tony Mowbray and the team all the support we can.

"I hope Totally Wicked's support adds further to the club's recovery and that we have a number of enjoyable and successful seasons ahead of us."